Digital advertising has turned into a mainstream form of advertising with the massive spurt of technology in the last couple of decades. Along with this, outdoor advertising has grown simultaneously, keeping up with mass media forms of advertising such as television. MUPI is a combination of both of these, a hybrid that offers digital marketing in the outdoors. MUPI is a digitally enabled outdoor advertising board. It is commonly found spread across pavements, and around bus stands and such, and can be both single sided or double sided in display.
MUPI advertising is an efficient way to catch the attention of a large amount of traffic. By strategic placement in and around areas with high footfall, the product or service advertised can reach a large number of potential customers.
There are quite a few ways to make sure your mupi advertisement stands out.
- Being creative: perhaps the most important aspect in any form of digital marketing, creativity of display of content is the key in determining whether or not your advertisement has what it takes to catch the attention of a customer. A creative display makes the brand or product on display prominent while at the same time enhancing the customer making sure the message stays in their minds long afterwards.
- Keeping to a budget: a very difficult task in advertising is to make sure you spend your funds wisely. It is often easy to make the mistake of going for the highest priced advertising real estate, resulting in overspending and having less budget available for other advertising areas. So it is important to stick to a budget and maintain a balance between seeking out high foot traffic areas and making smart investments.
- Researching the market: before you dive head first into a MUPI advertising campaign, it is essential to conduct the necessary research on the relevant market trends. This helps in forming an idea regarding which type of content is gaining the most traction, which enables you decide in the type of content you want to create for the maximum reach.
- Determining the target audience: every product or a brand has a target audience which generates the majority of the revenue for the company. It is essential therefore to formulate your MUPI advertising strategy around this target audience, in order to generate the maximum effect. A content that revolves around a specific target group should be relevant, relatable and easily acceptable by the target group.
MUPI advertising takes the great idea of outdoor advertising and digital marketing and combines them to create something even better. Which the right utilization, it can generate a ton of reach for a brand and thereby generate a significant increase in revenue.